Retailer training

This interactive seminar takes retailers step by step through the process of developing and implementing a simple marketing plan. Each retailer receives a handbook, which clearly and in plain English sets out how to complete the marketing plan.

The presenter, Brett Worne, has extensive experience in the retail industry and works with the retailers throughout the seminar to ensure they gain maximum benefit from the seminar. With extensive experience in marketing shopping centres and small business linked with his lecturing for the Property Council and TAFE on developing marketing plans each retailer is assured to get something valuable from the seminar to assist their business.

Benefits For Both The Retailer & Shopping Centre

The seminar will assist retailers in planning their annual marketing plan and making them think about what they are or are not doing and how they can help themselves. The seminar can motivate the retailer into action only if it is to undertake an organised advertising program however it will make them look at their whole operation.

Having retailers design and implement a marketing plan also assists the shopping centre because they will be promoting the centre while promoting themselves. If retailers apply themselves to a strategic plan and it assists their sales one benefit to the centre is it will make rental negotiations easier in the future. Another benefit to the centre is that they are presenting a seminar that can really assist the retailers in all areas of their business.

Seminar Logistics

Duration
The interactive seminar requires three hours to complete with a 20-minute break. The suggested times would be 9.30am – 12.30pm, 2.00pm – 5.00pm or evenings 6pm – 9pm however the timing is flexible to suit specific requirements.

Requirements
To conduct the seminar an on-site meeting room, vacant shop etc with tables and chairs (large enough to hold numbers expected), overhead or PowerPoint presentation facilities and whiteboard or flipchart. It is recommended that there be a minimum of 12 retailers at the seminar.

Availability & Bookings
The seminar can be booked for any day of the week that is convenient for the shopping centre and retailers. Please contact Brett Worne to book or for further information. 
 

 research


BWSM can organise small specialised projects to gain a better understanding of your business, customers, perceptions etc. These projects can be valuable tools in deciding the direction of the business or deciding upon advertising mediums.

 Category Specific Plans


If you have a poor performing category or want to further strengthen a category, marketing plans, promotions and advertising campaigns can be developed to answer your objectives and maximise sales.

 Other Services  


Marketing Training, Event Marketing, Marketing Audits, Production Management of printed material, websites etc.

Please click on a link below to find out more about our business

Marketing
Strategic Marketing Plans
Retailer assistance / strategic marketing plans Launches - openings Advertising & Promotional Campaigns Communications
Redevelopment Marketing Branding and Positioning Campaigns Retailer training
Research
Category specific plans
Other Services