BWSM is a marketing consultancy that offers a diverse range of marketing solutions. The solutions are aimed at being practical and focus on delivering maximum benefit to your business. Please click on a link below to find out more about our business Marketing Strategic Marketing Plans Retailer assistance / strategic marketing plans Launches - openings Advertising & Promotional Campaigns Communications Redevelopment Marketing Branding and Positioning Campaigns Retailer training Research Category specific plans Other Services Every business is different and each has their own unique challenges and opportunities and every solution is different, just because it worked for one business does not mean it will work in yours. Depending on your situation every business requires different elements to ensure a successful marketing plan. It may be a total marketing audit and strategic plan or just a specific promotion. The challenge is to firstly identify what the issues are and then to develop and implement a strategic marketing plan. The services that BWSM offers can be adapted for businesses that are: Trying to arrest declining sales. Selling your business to existing customers to increase expenditure / usage from them. Analysing, selecting and targeting new customers. Launching, relaunching or opening a business. Fighting competitors to maintain market share or regain lost market share. Wanting a more formal document that contains all the strategic marketing information for the business rather than an adhoc approach with no direction.